With the need for social distancing, the mechanics of media interviews have changed, but their importance and impact are still a valuable part of public relations for organizations of any size. The customizable sessions are tailored to each organization and can accommodate up to twelve participants. They use interview techniques and personalized feedback to coach attendees on how to navigate an interview and deliver their message in a confident, professional manner.
BUILD CONFIDENCE IN YOUR MEDIA INTERACTIONS
WHAT YOU WILL LEARN
Who are the media and what motivates them?
How to build a lasting relationship with the media
How to prepare for a media interview
Exploring the new age of virtual interviews
Considerations for video conferencing
- How to use the shared values approach
How to present as self-assured and knowledgeable
How to avoid common mistakes when interviewing
Coaching to help you look and feel confident
VIRTUAL TRAINING INVESTMENT
The full-day and half-day virtual sessions are interactive and include: coaching with two experienced facilitators, supplementary videos and accompanying course work. Participants have the opportunity to submit questions for feedback from the facilitators up to one month post session and will receive a certificate of completion. All sessions are customized to meet the clients' needs.
IN-PERSON WORKSHOP INVESTMENT
Ideal for communications teams, executives, and boards, a customized five-hour group session for up to 12 people includes: two experienced facilitators, two interviews per participant, one month of free follow up questions and a certificate of completion. Pricing is quoted on a per client basis and includes GST and travel expenses.