MEDIA TRAINING

The mechanics of media interviews have evolved in the wake of the COVID-19 pandemic, but their importance and impact are still a valuable part of public relations for organizations of any size. The customizable sessions are tailored to each organization and can accommodate up to eight participants. They use interview techniques and personalized feedback to coach attendees on how to navigate an interview and deliver their message in a confident, professional manner.

BUILD CONFIDENCE IN YOUR MEDIA INTERACTIONS

WHAT YOU WILL LEARN

  • Who are the media and what motivates them?

  • How to build a lasting relationship with the media

  • How to prepare for a media interview

  • Exploring the new age of virtual interviews

  • Considerations for video conferencing

  • How to use the shared values approach
  • How to present as self-assured and knowledgeable

  • How to avoid common mistakes when interviewing

  • Coaching to help you look and feel confident

VIRTUAL TRAINING INVESTMENT

The full- and half-day virtual sessions are interactive and include: coaching with two experienced facilitators, supplementary videos and accompanying course work. Participants have the opportunity to submit questions for feedback from the facilitators up to one month post session and will receive a certificate of completion. All sessions are customized to meet the clients' needs.

IN-PERSON WORKSHOP INVESTMENT

Ideal for communications teams, executives, and boards, we offer customized full- and half-day group sessions for up to eight people that include: two experienced facilitators, two interviews per participant, a pre-session video, one month of free follow up questions and a certificate of completion. Participants also receive a media training reference manual and helpful interview preparation worksheets. Pricing is provided in the brochure accessible via the button below.